By Jan Pinnington According to the American Marketing Association‘s Board of Directors, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The essence of great marketing is this … intimately knowing your target market, understanding their needs, and offering […]
Tag Archive for Marketing & PR
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How to Book More Clients Using Discovery Calls (That Don’t Feel Scary or Sleazy)
by wahanelson • • 0 Comments
By Ann M. Strout Over the years, all of my clients have faced one similar struggle. While many of them work beyond it, or for some this concern ebbs and flows, finding clients is undeniably one of the hardest parts of being in business for yourself. However, what if I told you that there is […]
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7 Ways to Market Your New Business Without Breaking the Bank
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By Angie Nelson Launching a new business is never easy, but it doesn’t have to bankrupt you, either. Many new business owners are excited to promote their company, but make the mistake of spending too much on marketing. While it’s important to advertise and market your organization, it’s possible to do this without spending a […]
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Are Business Cards Old School?
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps? Historically, your business card has often […]
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3 Signs That You Could Be Signing Up For An SEO Scam
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By Liz Lockard If you’ve had a website up and running for any amount of time, you may have found more than one of these in your inbox at some point … SUBJECT: How To Increase Your Website Ranking And Traffic Dear Sir/Madam, We can get your website on top of search Engines. All work […]
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5 Ways LinkedIn can Fast Track Your Work-at-Home Career
by wahanelson • • 0 Comments
By Erica Breuer Ah, LinkedIn. When you’re new to the networking game, LinkedIn might look like the starched white shirt of social media platforms —a whole lot of “blah,” zero fun, resume website. The reality: LinkedIn can be the casual Friday happy hour piece of your career strategy; the place where you connect with people […]
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4 Steps to Calculating Your Marketing Budget
by Holly - The Work at Home Woman • • 0 Comments
By Dawn Berryman How much do you spend on marketing? How do you decide what is the right amount? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where. First, […]
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6 Reasons Why YOU Should Create an eBook
by Holly - The Work at Home Woman • • 0 Comments
By Anneke Steenkamp The past few weeks I’ve been assisting a client in the editing and proofing phase of creating his eBook. Although eBooks have been around for ages, I’ve never really considered writing my own. For some reason I’m still seeing myself as a ‘beginner’ when in fact I’ve advanced quite a bit in […]
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Where to Focus Your Marketing Energy
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By Dawn Berryman Do you subscribe to the notion of the New Year, New You? Do you make New Year’s Resolutions each year? Do you stick to them or do you lose sight of them after a few short weeks? Do you look at the New Year in business the same or differently than you do […]
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5 Quick Tips for Promoting Your Self-Published Book Through Social Media
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By Angie Nelson Self-published authors will never have the same access to resources and level of exposure as traditional publishing houses. If you’re going to publish on your own, you have no choice but to do most of the promoting yourself or hire an experienced virtual marketing assistant. Promoting your self-published book or e-Book takes a […]