Lyoness has implemented the previously announced multi-brand strategy in all markets. Since 8th November the group of companies has differentiated between the brand “Lyoness” and the new network marketing brand “Lyconet”.
Since 8th November the globally active Lyoness group of companies officially has comprised two brands. From now on the brand “Lyoness” encompasses two of the company’s three business areas: the sector- and country spanning shopping community for consumers, who save money when shopping with Lyoness, and the loyalty program for loyalty merchants, which gain loyal customers with the help of Lyoness.
The new brand “Lyconet” encompasses all of the company’s network marketing activities. The new brand world enables the company to develop target-group specific communication strategies and services.
Special program
“Xcite” From 8th November everyone interested can watch the special program “Xcite” at the company-owned web channel Lyoness.TV. The company presents all the news concerning Lyoness and Lyconet in an one and a half hour show.
Change process
With the world-wide implementation of the multi-brand strategy the company finished an important part of restructuring, which had been announced in autumn 2013.
About Lyoness
The Lyoness Group divides its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program. Their
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New 5 Year Agreement For Lyoness Open
by Tina Williams • • 0 Comments
The Lyoness Open will feature in The Race to Dubai until at least 2019 following a new five year agreement between The European Tour, title sponsor Lyoness and promoter Golf Open Event gmbh.
Next year marks the Austrian tournament’s tenth consecutive staging, having also previously been played each year between 1990 and 1996 when champions included Ryder Cup stars Bernhard Langer, Ronan Rafferty and Paul McGinley.
As part of the new agreement, the prize fund for the 2015 tournament will be increased by 50 per cent, from €1,000,000 to €1,500,000. The tournament will return to Diamond Country Club, in Atzenbrugg, the host venue since 2010, which is a European Tour Destination as part of The European Tour’s Properties Network, from June 11-14, 2015.
This year, Sweden’s Mikael Lundberg denied home favourite and 2012 champion Bernd Wiesberger a second victory in three years, holing a 40ft birdie putt on the first play-off hole to claim the title.
Keith Waters, The European Tour’s Chief Operating Officer and Director of International Policy, said: “Since returning the our International Schedule in 2006, the Lyoness Open has developed into an excellent tournament, and it has been an important and valued fixture on our Race to Dubai.
“We are therefore delighted
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145,000 Attendees At Dreamforce Where Lyoness Promoted Its Benefits
by Tina Williams • • 0 Comments
In 2014, Lyoness was present on site for the first time and took part in two one-day conference sessions. Category: “The Future of Shopping”.
Every year at Dreamforce its host Salesforce draws attention to several of its partners having innovative ideas. Further, Bernhard Koch and Harald Koch, both Members of the Board of Lyoness Group AG, gave talks about innovations and the strategic development of the Lyoness group of companies.
“At Dreamforce we had the opportunity to present our business idea to a competent audience,” saysBernhard Koch. “This way we received feedback and input from other companies and were able to gather new ideas, which we can put to use to further develop our SME solutions.”
High visibility
Dreamforce is one of the largest software conferences worldwide. More than 145,000 visitors from 90 countries attended the conference and also an estimated 5 Million viewers watched the already 12th Dreamforce via Internet.
This way Lyoness had the chance to use an international platform providing high visibility on a global level to promote its shopping benefits and its customer loyalty program. The company Salesforce hosts the event, which takes place once a year, for the users of its company-owned products.
About Lyoness
The Lyoness Group is dividing its three business
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Australian Organization Accuses Lyoness Of Being A Pyramid Scheme
by Tina Williams • • 0 Comments
The Australian Competition and Consumer Commission (ACCC) will today begin its case against Lyoness, alleging it is operating a pyramid scheme.
Tony Zeaiter and Paul Maait each invested $3,000 in Lyoness to become premium members of the Australian arm of the company.
“When it launched in Australia, they said ‘You’ll have a minimum of 500 people under you, and you’ll get a percentage of whatever these people do’,” Mr Maait told the ABC.
“[They told us] ‘You don’t have to go out and sell, you don’t have to go out and recruit people. We will give you 500 people and, you know, you’ve really got it made if you get in at this time’.”
Mr Maait said both he and Mr Zeaiter were impressed with what they saw at the presentation about the company in Sydney.
“There was literally thousands upon thousands of people joining and when they told us like Woolworths were able to get six million people to join their rewards system, it was quite believable that this could actually happen,” he said.
But partnerships with major retailers such as Woolworths and Harvey Norman did not eventuate.
“They haven’t been able to deliver on the promises that they made to people like us in order
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Lyoness Responds To Ponzi Allegations In Australia
by Ted Nuyten • • 0 Comments
Lyoness Australia has issued the next statement:
“Lyoness rejects allegations raised by the ACCC, and will vigorously defend the proceedings commenced by the Commission on 28 August.
Lyoness is a shopping community, customer loyalty program and network marketing business.
Benefits are exclusively generated by shopping activities within the Lyoness community. Members receive benefits when they shop, whether they introduce other members or not. Lyoness members may introduce members and receive benefits when the new member shops in the Lyoness community, but no benefits come from the introduction alone.
Lyoness has been active for 10 years and in none of the 46 markets in which it is active has Lyoness been found guilty of or convicted for operating a pyramid scheme.
Over four million members take advantage of the Lyoness benefits at over 40,000 loyalty merchants around the world. In Australia, there are now 780 Lyoness loyalty merchants, including many small and medium sized enterprises.
Lyoness is committed to full compliance with the law and to dealing honestly with Australian consumers.
Daily business is not affected. This court action has no effect on Lyoness members, loyalty merchants or staff, and Lyoness may be contacted by them in the usual way.
Since the proceedings are before the court, Lyoness
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Australia Sues Lyoness With Pyramid Allegations
by Ted Nuyten • • 0 Comments
The Australian Competition and Consumer Commission (ACCC) has instituted proceedings against Lyoness International AG, Lyoness Asia Limited, Lyoness UK Limited and Lyoness Australia Pty Limited (together ‘Lyoness’) for operating a pyramid selling scheme and engaging in referral selling.
Although Lyoness has been investigated by regulators for conduct in other countries, this is the first court action taken against Lyoness alleging that the Lyoness Loyalty Program constitutes a pyramid scheme.
Pyramid schemes involve new participants providing a financial or other benefit to other existing participants in the scheme. New participants are induced to join substantially by the prospect that they will be entitled to benefits relating to the recruitment of further new participants. Pyramid schemes may also offer products or services, but making money out of recruitment is their main aim, and often the only way for a member to recover any money is to convince other people to join up. In contrast, people in legitimate multi-level marketing schemes earn money by selling genuine products to consumers, not from the recruiting process.
The ACCC alleges that Lyoness has operated the scheme in Australia from mid-2011 and that it continues to operate the scheme. The scheme offers ‘cash back’ rebates to members who shop through
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Lyoness Teams Up With Babies R Us And Toys R Us
by Tina Williams • • 0 Comments
Lyoness has recently acquired two new merchants, Babies R Us and Toys R Us, leading retailers in the United States.
Money back with every purchase – Lyoness is an Austria based independent, country and sector spanning shopping community, connected through one unique Cashback Card. This enables Lyoness members to receive an unbeatable benefit: Money back with every purchase. Every purchase made at a Lyoness loyalty partner brings money back into your account. The success and future of a company always starts with a unique idea, clear vision and the right philosophy.
Lyoness defines itself as a shopping community. Together we are stronger and we create an added value from which all Lyoness Members benefit. Hubert Freidl came up with this inspiring business idea and many business members soon joined him.
He founded Lyoness in July 2003. Today Hubert Freidl is the CEO of Lyoness International AG and the man with the ideas, as well as being the driving force of the company. A total of approximately 350 employees of Lyoness Europe AG, Lyoness America Inc., and Lyoness Middle East & Africa make up the future orientated strong team that currently support more than 2 million cashback members and cashback loyalty partners.
With 24 regional offices in 21 European