Pure Romance, America’s largest and fastest growing direct seller of intimacy products, is now the leading provider in the United States and Canada with the acquisition of Passion parties and thousands of Consultants are expected to join the company.
The acquisition is expected to increase sales by nearly 20% annually and will also add new regions for the company, including Canada. This is the second major acquisition in the last two years to grow the organization to more than 25,000 Consultants representing the organization.
Which started as a small business in the basement of founder Patty Brisben’s home in Milford, Ohio 20 years ago. In 2014, Pure Romance acquired Slumber Parties. This acquisition is a key component of Pure Romance’s long-term growth strategy and enables the company to expand its network of Consultants and customers
Tag Archive for Guest Authors
Hot Business News Today
Rodan + Fields Appoints Diane Dietz As President And CEO
by Nicole Dunkley • • 0 Comments
Rodan & Fields, LLC (“Rodan + Fields”), a leading premium skincare brand and unique technology-driven social enterprise platform, today announced that its Board of Directors has chosen Diane Dietz as the Company’s next President and Chief Executive Officer (CEO), effective immediately.
Ms. Dietz, who most recently served as Chief Marketing Officer and Executive Vice President at Safeway, Inc., succeeds Lori Bush. Ms. Bush recently announced her intention to retire and will remain a member of Rodan + Fields’ Board of Directors.
Ms. Dietz has more than 25 years of experience running large and complex businesses and brands. While at Safeway, a leading food and drug retailer, Ms. Dietz was responsible for the multi billion dollar P&L of the business units and all functions related to marketing, merchandising, loyalty/digital strategy and the award-winning private
Hot Business News Today
DSA Enhances Consumer Protection Standards
by Nicole Dunkley • • 0 Comments
The Direct Selling Association (DSA) announced that new consumer and salesforce protection standards approved by its Board of Directors in 2015 have gone into effect as of January 1.
The most recent amendments to the DSA Code of Ethics expand upon the previous requirement that all earnings representations be based upon documented facts by setting forth the specific types of substantiation that is required and clarifying exactly what constitutes an earnings representation. Similarly, more specific requirements for substantiation of product representations now go into full force and effect.
“For more than 40 years, DSA’s Code of Ethics has challenged every direct selling company and its sales consultants to put ethics at the center of their businesses,” said DSA President Joseph N. Mariano.
“Our Code will continue to meet or exceed stakeholder expectations for consumer protection
Hot Business News Today
Avon Appoints New General Manager In China
by Nicole Dunkley • • 0 Comments
Avon Products Inc, the world’s largest direct seller of cosmetics, has appointed a new head of its Chinese operation – its fourth in five years – in the hope of turning around the declining business.
The move comes just days after the company was forced to dismiss rumors that it is exiting the country after a prolonged slump in sales, the result of what experts said was a lack of product innovation.
“China has been an important market for us for more than 25 years and we are proud to serve our loyal customers who know and trust the Avon brand, our strong network of beauty boutiques and our market-leading range of products,” the company said in a statement on Friday.
The company recently appointed Asson Chang as new general manager in China who will
Hot Business News Today
Primerica to Kick Off 30th Year With Events Across Canada
by Nicole Dunkley • • 0 Comments
Primerica, Inc. (NYSE:PRI) will launch our 30th year serving middle income families in Canada with six events occurring simultaneously from coast to coast on Saturday, January 9, 2016.
Primerica CEO Glenn Williams will speak before a live audience in Toronto, and he will participate via video in meetings being held simultaneously in Calgary, Halifax, Montreal, Vancouver, and Winnipeg. Approximately 10,000 people are expected to attend these six events.
“2015 proved to be another record-shattering year for Primerica Canada,” said Williams. “Life insurance face amount in force exceeded $100 billion, and client asset values surpassed $10.5 billion, both as of December 31, 2015.
Most importantly, we paid more than $102 million in claims to our Canadian policy beneficiaries during 2015. These families experienced a tragic loss of life and we were able to
Hot Business News Today
LifeVantage Appoints New Members To Board of Directors
by Nicole Dunkley • • 0 Comments
LifeVantage Corporation, recently announced today the appointment of Darren Jensen, the company’s President and Chief Executive Officer, and Dave Toole, a new independent director, to its Board of Directors. The election of Mr. Jensen and Mr. Toole brings the number of Directors to seven members and retains the independence of the Board.
“It is with pleasure that I accept the election to LifeVantage’s Board of Directors,” said Mr. Jensen. “I am honored to work together with our Board to continue to execute our growth plan.”
Mr. Toole stated, “I am pleased to join the Board of Directors of LifeVantage. The company has a strong foundation with effective and scientifically-backed products and has a number of exciting growth initiatives in place. I look forward to applying my experience to help LifeVantage maximize its potential.”
Garry Mauro,
Hot Business News Today
Silpada Launches Stylemaker Program
by Nicole Dunkley • • 0 Comments
Silpada, a leading direct sales and e-commerce accessories company, today announced the launch of its Stylemaker program, a modern way for women to share and sell the company’s handcrafted jewelry and accessories.
The introduction of the Silpada Stylemaker in February 2016 carves out a new category in the direct selling industry by creating a more accessible and casual selling opportunity for women.
The program is designed for the digital-driven woman who is interested in adding to her current income (not replacing it). She is not expected to recruit a team or host parties.
The launch of the Stylemaker program also introduces the Silpada ShopBox, an exclusive Stylemaker perk and the first of its kind in the direct sales industry.
“When Silpada was founded in 1997, it was a pioneer in the industry for
Hot Business News Today
Medifast Sets To Branch Into Sports Nutrition
by Nicole Dunkley • • 0 Comments
Medifast will be announcing its first private-label sports nutrition products very soon, CEO Michael MacDonald said in an interview Thursday. Private labeling has companies licensing products they make to be sold under other companies’ names.
Starting with private labeling in the new market is right for Medifast because the company’s own brand is strictly associated with weight loss and meal replacement bars, MacDonald said. He expects the strategy to ease Medifast’s entry into a new market and expand its portfolio.
“You’re not going to get the athlete in great shape to be on the meal replacement,” MacDonald said. “You want to have sports nutrition for them.”
Medifast will start with a private-label arrangement with a “major university” and a “sports-oriented brand,” MacDonald said. He declined to share further details.
The Owings Mills-based company has been signaling
Hot Business News Today
Vivint Solar And BlueWave Announce Community Solar Agreement
by Nicole Dunkley • • 0 Comments
Vivint Solar, a provider of distributed solar energy systems in the United States, and BlueWave, a solar development and FinTech company headquartered in Boston, Mass., have announced an alliance to offer residents of Massachusetts the opportunity to become BlueWave community solar members.
Vivint Solar and BlueWave will sell community solar memberships in Southeastern and Central Massachusetts where BlueWave is constructing two solar farms. These projects are located in Oxford and Fairhaven, Mass., which will provide electricity savings to nearly 250 customers as early as March 2016.
Community solar allows more residents to access low-cost, clean solar power without putting panels on their roofs. It’s a great solution for those households that reside in multi-unit buildings or do not have suitable rooftops for installation.
“We are pleased to align with BlueWave on this new offering,” said
Hot Business News Today
Amway Completes $100 Million Manufacturing Facility In India
by Nicole Dunkley • • 0 Comments
Amway opened its new $100 million USD manufacturing plant in India today. It is the company’s first manufacturing facility in the nation and is located at Nilakottai in the Dindigul district of Tamil Nadu. The new facility will house manufacturing efforts for nutrition, beauty, personal care and home care products for sale in India.
The manufacturing plant in Tamil Nadu is another example of Amway’s belief in the India market and reiterates our commitment to Make in India, Make for India,” said Amway President Doug DeVos.
“We believe the facility is amongst the very best in the nation. The state-of-the-art operations will further strengthen our efforts to develop India-specific products, which should support greater growth and meet the increasing demand of consumers.”
The manufacturing plant is one of the first in India to be