Tag Archive for Finding and selling to customers

Answer the phone to get those tills ringing this Black Friday

Over the last few years, the American imports, Black Friday and Cyber Monday, have continued to grow in popularity on this side of the pond – and they’re once again fast approaching, with the much-anticipated weekend starting on 25 November. As bargain hunters get ready to grab a deal before the price hikes of Christmas,
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Digital transformation: Why the customer is the be all and end all

‘Digital transformation’ is one of the buzzwords of our time, but even though most companies know it’s something they should be doing, many are unsure what it actually means for their business, let alone where to start. The often-bandied-about concept, that it’s about the using digital technologies to impact all areas of life, or that
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The three most efficient ways to reach out to your customers

These days, social media is king and engaging with your customers online is essential. But what is the best way to engage with your audience? And how should you adapt your outreach programme to target different groups? When many people think of social media, the first thing that springs to mind is Facebook. With it
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Black Friday will prove online shopping isn’t killing the high street

Black Friday is on the horizon. For some, November 25th is a unique opportunity to bag a bargain, while for others, the day conjures up a nightmare of sprawling queues and rowdy shoppers. In recent years Black Friday has travelled across the Atlantic and slowly gained popularity with UK shoppers and retailers alike. In 2015,
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Why the power of data should not be underestimated in your small business

Is your company a digital business? If you’re shaking your head and reacting with a negative response, you should think again. It doesn’t matter whether you are a car company, mobile manufacturer or supermarket chain – everything is becoming connected and each business has some unique data that another company can combine with their own and benefit
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How no-obligation tactics and transparent pricing can improve your sales

The world of B2C sales is rapidly changing. While the messages we use to sell to customers are constantly developing, the hard sell is still a popular way for businesses to get to where they want to be. While other aspects of B2C sales, such as the terminology used, the benefits offered and the marketing
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Establishing a customer-centric company ethos

Every business, big or small, needs one thing to succeed: customers. The most imaginative marketing strategy, an innovative product or service and a forward-thinking company culture all do not matter if a company fails to attract customers. Essentially, the customers keep the office lights on, pay the employee’s salary and ensure your business is making
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How your small business can overcome sales objections

It goes without saying that sales is one of the toughest jobs a person can take on. The office manager, support staff and many others in an organisation can get away for a while performing below par, but when members of the sales team aren’t performing it’s soon picked up. Sales is all about targets, how to
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Seven ways to keep customers happy and cash flow healthy

Here, in association with Barclaycard, which has helped people buy and sell for over 50 years, we look at a number of key considerations to take into account when keeping customers content. Customer satisfaction is the lifeblood of a business. By keeping your consumers pleased, you can boost your chances of loyalty, repurchase intentions, and
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Managing your customer data effectively is important for small businesses

In recent years the marketing landscape has experienced a significant shift towards digital marketing, including email communication and online advertising. This has to some extent levelled the playing field and smaller businesses are now able to compete on even terms with larger, more established businesses. But to do so effectively it is vital that they
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