Obtaining a deep understanding of customer needs is central to any new product development process. Over the last decade tools and techniques for obtaining customer intelligence in B2C industries have become increasingly sophisticated. Digitalisation now provides a vast reservoir of hitherto untapped analytical data, and customers are becoming increasingly engaged in the design process itself.
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Tag Archive for Finding and selling to customers
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Three ways to reduce chargebacks
by Owen Gough • • 0 Comments
Chargebacks are disputed transactions between a customer and a business. A chargeback is usually used when a card has been fraudulently used without the cardholder’s permission. When a customer lodges a chargeback, the transaction is reversed and the customer has his money returned to his account. Chargebacks pose a serious threat to businesses and result
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Boosting revenues: Growing your small business in 2017
by Ben Lobel • • 0 Comments
For many in the world of business, it was a turbulent 2016. Key questions arose such as: could we have predicted the Brexit vote, how ready are we for the changes it might bring, and do we have the skills and resources to ride an era of digital disruption? However your business fared last year,
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How small businesses can tap into the consumer mindset
by Ben Lobel • • 0 Comments
It’s promising to read that the Federation of Small Businesses believes confidence has returned to pre-referendum levels and SMEs should remain upbeat about their prospects in 2017. While business confidence is increasing, the economy remains volatile and there are unique challenges facing SMEs. One challenge is conducting or accessing meaningful market research that gives genuine
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How to write a successful tender
by Ben Lobel • • 0 Comments
Winning the tender and beginning the project is the middle, not the start, of the overarching project: the one that begins with you submitting a successful tender. Celestine Ekpenyong goes through the process. Outline your strategic tendering goals Before embarking on your procurement journey, outline your strategic tendering goals. What specific goals would you like
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How to beat the gig economy and become a direct selling entrepreneur
by Ben Lobel • • 0 Comments
Has all the hype about the so-called ‘gig economy’ got you down? Indeed, what does this oft-repeated term really mean, or, more importantly, what does it mean for you? With workers’ rights being eroded in the ever-changing employment landscape, could becoming a direct selling entrepreneur be the best way to beat the gig economy? The
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The importance of defining your unique selling point
by Owen Gough • • 0 Comments
The first lesson of business is on the importance of a unique selling point. Without this, success is tough. Unfortunately, it’s so often overlooked. If you’re entering a crowded market, it can be terribly difficult to find one aspect of your brand that isn’t replicated among the competition. Fortunately, as part of the ‘Essential Business
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How your small business can succeed in the subscription economy
by Ben Lobel • • 0 Comments
From HelloFresh to Glossybox, monthly subscriptions have not only taken the nation by storm, but they’ve inspired Britain’s entrepreneurs to rethink the traditional business model. Businesses no longer have to look to their company website or a retail environment as the key platforms to interact with their customers. Indeed, the rise of the likes of
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The role that body language and tone plays in sales
by Ben Lobel • • 0 Comments
Our body language often says more than the words coming out of our mouths. This is especially true when it comes to sales. When you are trying to sell a product or service to a potential buyer that customer self-consciously listens to your body language more than you might think. Therefore, it is important that
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Why one in three customers do not buy your complete range
by Ben Lobel • • 0 Comments
One in three customers do not buy your complete range of products and services simply because they do not know you offer them! Are you and your business unknowingly part of this statistic? A thought-provoking question, isn’t it? Some say the problem is even worse, that it’s closer to two out of three. Of course
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