Business of Fashion published an article on how social selling with a direct sales model has taken off in beauty, jewellery and fashion, supercharged by the rise of social media, new devices and new software.
Red wine was flowing as a group of 25 women gathered at a home in Goring, Oxfordshire on a Friday night. But they weren’t having a dinner party. Instead, they were slipping into blouses, dresses and shapewear. “Some women will want to try pieces on in the privacy of a bedroom. Others will happily strip down to their underwear and put things on immediately. There’s lots of laughter, lots of fun,” says Nayna McIntosh, founder and chief executive officer of Hope, a direct-sales fashion brand that operates via door-to-door sales, the business model made famous by Avon and
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Three Startups That Want To Steal Avon’s Look
by Tina Williams • • 0 Comments
With the “company for women” struggling, these three startups are hoping to take a big bite of the direct-sales beauty market.
Although a fake takeover bid recently led to a spike in Avon stock, the longtime cosmetics powerhouse built by millions of local “Avon ladies” has been slowly declining. After years as the top global direct sales company, Avon slipped out of that spot in 2014. The company’s revenue declined 20% last year to $8.85 billion, from a peak of $11.1 billion in 2011, and after a lengthy probe into corruption in its China operations, Avon agreed to pay a $135 million settlement.
So, are we looking at the end of the era in which women purchased beauty products from friends and neighbors who sold door-to-door? Not necessarily. There are a number of young, upstart companies that are trying to
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Stella & Dot Founders Launch Skincare Line
by Ramya Chandrasekaran • • 0 Comments
Since costume jewelry line Stella & Dot launched in 2003, it has grown into a massively popular mega-brand and changed the way we think about social selling programs. Now, with the launch of Ever, its much-anticipated anti-aging skincare line, the company is branching into the beauty world in a big way.
The company, best known for statement necklaces sold through direct sales will widen its scope with the introduction of a skin-care regimen called Ever. The effort will stand alone as a separate selling opportunity, complete with its own starter kit for sales representatives, or “specialists.”
Jessica Herrin, CEO of Stella & Dot who launched her accessories company as Luxe Jewels in 2004, began thinking about adding skin care as another pillar of the business several years ago.
“It coincided with me being in my late 30s. I