dōTERRA is a Triple AAA+ ranked company and world leader in the global essential oils market, today announced significant leadership changes as part of its ongoing commitment to tripling its impact by 2030.
Founding Executive and former President Emily Wright will elevate to Chair of the Board, creating an exciting opportunity for dōTERRA as the company prepares for its next wave of worldwide growth and business development.
The founders of dōTERRA have also appointed Kirk Jowers as CEO and promoted Murray Smith, former EVP of International, as President. These changes are being made after Corey Lindley retired at the end of 2023 after a successful two-year stint as CEO, formerly serving as the company’s CFO and President.
Kirk Jowers joined dōTERRA in 2015, where he was instrumental in guiding the company’s expansion and success across Europe, Middle East and Africa, serving as the first non-founder on the company’s executive committee and leading the company’s international, public, corporate, and government relations.
He then held the position of President of dōTERRA’s North America markets, where he spearheaded numerous initiatives and achieved significant milestones. A Harvard Law school graduate, Jowers spent the last two years co-founding ADDAX Overland serving as CEO, while also consulting for dōTERRA.
Prior to working with dōTERRA, Kirk served as chief advisor to the University of Utah’s Office of Global
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dōTERRA Ranked As Triple A Opportunity For 2024
by Team Business For Home • • 0 Comments
dōTERRA is a product-driven company, marketing essential oils supported by a direct sales model. The majority of new dōTERRA U.S. customers—approximately 90%—are Wholesale and Retail customers who purchase products for personal use.
The dōTERRA compensation plan provides a robust earnings opportunity for Wellness Advocates. (AKA – distributors)
They earn commissions based on product sales within their organizations and to their customers. dōTERRA had approximately 400,000+ U.S. dōTERRA Wellness Advocates who made a purchase during the year. Of those 400,000+ US Wellness Advocates, dōTERRA paid commissions to over 196,000 Wellness Advocates within the United States, with approximately 80% of those earning a check each month of the year.
dōTERRA considers those in the Silver rank and above to be Leaders. These ranks include Silver, Gold, Platinum, Diamond, Blue Diamond, and Presidential Diamond. Leaders are diverse, committed individuals who support other dōTERRA Wellness Advocates and manage customer organizations.
This article is written by Team Business For Home and is fact checked by Ted Nuyten – CEO of Business For Home.
DoTerra in Facts and Figures
DoTerra, a US-based company led by CEO Corey Lindley, demonstrated a solid performance in 2023 with total revenues estimated at $1,800 million. The company had a competitive compensation plan which could have paid out 35%, potentially distributing
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doTerra Distributor And Nurse Practitioner Fined For Making False COVID-19 claims
by Team Business For Home • • 0 Comments
doTerra’s Diamond leader and licensed nurse practitioner, Eliza Bacot has been penalized by a federal judge in response to a civil lawsuit brought by prosecutors under two consumer protection laws.
A USA federal judge on Monday ordered a Fulton County b(USA) woman to pay $15,000 and submit to further sanctions in a settlement for allegedly making false claims by marketing essential oils and supplements as treatments for COVID-19.
Federal prosecutors said that during two Zoom webinars in January 2022, Eliza Bacot misled consumers by marketing several products from Utah-based multilevel marketing company doTerra as effective in preventing and treating COVID-19 and long-haul COVID-19, as well as counteracting side effects from COVID-19 vaccines.
The civil lawsuit was brought this month by the Department of Justice at the request of the Federal Trade Commission. Prosecutors say that Bacot violated two federal laws: the FTC Act, which prohibits deceptive business practices and false advertising, and the COVID-19 Consumer Protection Act, which specifically prohibits deceptive practices associated with COVID-19 for the duration of the federal government’s public health emergency, which is currently set to expire in April.
Under a settlement that was jointly agreed upon by prosecutors and Bacot and approved by U.S. District Judge Amy Totenberg, Bacot
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doTERRA Expands its Operations in India
by Nicole Dunkley • • 0 Comments
doTERRA, recently announced that it is expanding its global footprint with new operations in India.
As the second largest global population and the world’s largest democracy, India is perfectly positioned to act as a central hub to service all of South Asia.
“Many of our essential oils are sourced from India, Asia, the Pacific, the Middle East, and Africa, so an operating presence in India makes strategic sense for doTERRA’s global growth,”
said Corey Lindley, doTERRA CEO.
“We are also thrilled that our essential oils can now be more easily accessed in the region.
This is core to doTERRA’s mission to share the life-enhancing benefits of essential oils with the world.”
doTERRA’s team in India is equipped and trained to help customers learn more about doTERRA’s essential oils and essential oil enhanced wellness products.
Manoj Shirodkar, an industry veteran with over 25 years of operations experience, will manage doTERRA’s operations in India.
“We are proud to be expanding our presence in India,”
said Greg Cook, doTERRA Founding Executive.
“India presents a significant opportunity for our Wellness Advocates as well as the 1.4 billion people in India, as we bring a new and higher standard of quality to the market.”
About doTERRA
doTERRA is an integrative health and wellness company and the
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doTERRA Expands To Chile
by Team Business For Home • • 0 Comments
doTERRA, the world leader in the essential oils market, is expanding its South American presence with a new corporate office and locally registered products in Santiago, Chile.
The new operations in Chile will bolster the expanding needs of the region, empowering those throughout the region who want to experience and share the highest quality essential oils available on today’s market.
“I am impressed by the demand for doTERRA products in Chile, and know that this demand has been fueled by the passion and expertise of our Wellness Advocates,”
said Efrain Villalobos, VP of Latin American Markets.
“It is amazing to see the incredible growth and extraordinary leadership that already exists in the market.
Our new office will be a center of support and education for thousands of individuals seeking to learn about the benefits of doTERRA’s pure essential oils and the reach that our company has to positively impact the lives of people around the world.”
Chile is the fourth-largest economy in South America, with the highest GDP per capita in the region. Strengthening competitiveness, productivity, and well-being are key priorities for the Government of Chile, making it an ideal partner for doTERRA to continue its rapid growth in South America.
Claudia Pino Baquedano, a
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30,000+ Distributors And Customers Will Attend DoTerra’s Convention in Salt Lake City
by Ted Nuyten • • 0 Comments
Visit Salt Lake (VSL) is hosting its largest annual convention client, doTERRA, at the Calvin L. Rampton Salt Palace Convention Center and Vivint Smart Home Arena this week, Sept. 19-22.
While celebrating its 10-year anniversary, doTERRA is expected to welcome over 30,000 of its wellness advocates and customers.
Sustainability is at the forefront of its annual convention with creative new systems initiated to reuse, recycle and repurpose materials, and the purchase of solar credits to attain energy neutral status.
With attendees from more than 75 countries during its four-day 2018 Global Convention, doTERRA is launching new products, revealing a major new local medical partnership and announcing new Co-Impact Global Sourcing and Healing Hands Foundation initiatives.
A Healing Hands Foundation service project will take place on Thursday and Friday from noon to 4 p.m. assembling support items for victims of human trafficking.
Proud of its environmental responsibility to Salt Lake, doTERRA is building on the sustainability initiatives it adopted during last year’s convention by acquiring renewable energy credits from the Salt Palace rooftop solar array to make the 2018 Global Convention energy neutral.
In 2017, doTERRA’s accomplishments set a record for the Salt Palace with a 46 percent landfill diversion rate, 44,000 pounds of materials donated
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Young Living Appeals Recent Court Ruling In doTERRA Lawsuit
by Ted Nuyten • • 0 Comments
As the originator and ongoing leader of the modern-day essential oil movement, Young Living knows that innovation will always be followed by imitation. We know that success will always breed envy. We have never and will never hesitate to protect our members, our company, our quality, and our reputation.
Earlier this week, the court in the case against doTERRA ruled that Young Living is to pay a portion of legal fees to the defendants’ attorneys as part of a pretrial summary judgment ruling.
We deeply respect the judicial process but had hoped for a different outcome, as many key claims and pieces of evidence were not allowed to be presented at trial due to legal technicalities such as the statute of limitations ruling and other rulings made by the court.
In fact, this ruling did not address the merits of Young Living’s claims but focused on alleged reasons why Young Living waited to present one of its claims.
These technicalities resulted in Young Living never being able to tell the full story of doTERRA’s true formation. As alleged in the complaint, this included breaches of non-solicit and confidentiality agreements by members of the then-Young Living executive team and our CEO Mary Young’s personal assistant.
The defendants in
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doTERRA Celebrates 10 Years By Giving Back
by Ted Nuyten • • 0 Comments
doTERRA International, LLC celebrated its 10 year anniversary today true to the founders’ original mission to change the world one drop, one person, one community at a time.
The celebration commenced in the morning as doTERRA’s founders thanked the nearly 2,500 employees in Utah and additional 500 global employees with a bonus that gave full-time employees $1,000 (and part-time employees $500) for each year they have been with doTERRA.
The founders also announced that they would raise doTERRA’s starting minimum wage to twelve dollars an hour. The celebration continued with a Day of Change, where doTERRA’s global family served others in a variety of ways. Employees, Wellness Advocates, customers and the public were encouraged to capture the service rendered and tag it on their social media accounts using #DayOfChange.
doTERRA’s founders recognized that the unprecedented growth of the company would not have been possible without the millions of doTERRA Wellness Advocates and customers and thousands of corporate employees who have helped make doTERRA the world’s largest and Verified Leader in the Global Aromatherapy and Essential Oils Market.
Accordingly, in addition to the bonus and increased starting minimum wage, the founders announced additional events and gifts of appreciation.
“Over the past decade, we have witnessed
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doTerra Sourcing Initiatives In Bulgaria
by Ted Nuyten • • 0 Comments
In honor of the national day of the Republic of Bulgaria – the third of March – doTERRA, the world’s leading global essential oils company, today announced its social impact and community building initiatives in Bulgaria.
doTERRA is honored to participate in a reception in Washington, D.C. at the Member’s Room in the Library of Congress Thomas Jefferson Building on March 1, 2018 that will be hosted by the Ambassador of the Republic of Bulgaria to the United States H.E. Tihomir Stoytchev and his wife Lubka Stoytchev.
In 2015, doTERRA launched Esseterre Bulgaria, a new farming and distilling operation in Bulgaria. Built and managed by a Bulgarian team, Esseterre is applying the doTERRA Co-Impact Sourcing approach to revitalize the essential oils industry in the country.
It partners with hundreds of local farmers in Eastern Bulgaria to grow and distill Lavender and Melissa, among other essential oils.
The distillation facility, operating 20 stills, is one of the largest such facilities in Bulgaria and Esseterre has become a top 300 company (in terms of revenue) in the country. Additionally, the doTERRA Healing Hands Foundation® has provided funding and resources to assist in the professional development of Bulgarian youth in need.
“We are very pleased to expand our
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How Multilevel Marketing Companies Got The Autism Community Hooked On Essential Oils
by Ted Nuyten • • 0 Comments
Mother Jones is a reader-supported nonprofit news organization and the winner of the American Society of Magazine Editors’ 2017 Magazine of the Year Award.
A few extracts from there controversial article:
“Over the past five years or so, with a big assist from DoTerra and its main competitor, an MLM company called Young Living, essential oils have taken off in the autism community.
Some parents I talked to told me they spend more than $200 a month on DoTerra products.”
On Facebook, there are dozens of essential oil groups for parents of kids on the spectrum—the group Autism, ADHD, and Essential Oils, for example, has more than 19,000 members.
Dawna Toews, an Ontario-based DoTerra saleswoman, told me she holds sales events all over the United States and Canada, where she teaches the families of children with autism how to use oils as a complementary therapy to help with some of the symptoms. “When you get an autism diagnosis for your child, you feel incredibly helpless, and you just want to be able to do something,” Toews told me.
While she emphasizes that she never implies that her products can cure or treat autism, “Essential oils make parents feel empowered,” she says. It’s also a smart