Neora recently received the Excellence in Business Award from the Direct Selling Association (DSA) for its Preferred Customer Program.
According to DSA, a national trade association of companies that offers entrepreneurial opportunities to independent sellers, the Excellence in Business Award honors companies that feature a specific program or tool that enhances training and contributes to the success of a salesforce and staff.
Neora’s Preferred Customer Program was created to drive growth, retention and satisfaction by rewarding loyal customers with exceptional perks and discounts, including 25% off revolutionary, anti-aging products, free shipping on orders exceeding $150, a complimentary full-sized product during a customer’s birthday month, $10 referral coupons, and more.
“This prestigious award highlights our commitment to providing a world-class experience for our customers and community,” Neora Co-CEO Deborah K. Heisz said. “We are so proud.”
Making Customers Happy
With nearly 80% of Neora’s sales generated from Preferred Customers, providing outstanding customer service and a personalized experience is essential. Neora recently upgraded its Preferred Customer Rewards to offer even more perks, offers and discounts to honor loyal customers for their support.
Some of these newer additions include the Birthday Club, where Preferred Customers receive a complimentary full-sized product during their birthday month. This perk proved so
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Youngevity CEO, Steve Wallach, Appointed To Direct Selling Association Board Of Directors
by Ted Nuyten • • 0 Comments
YGYI, Inc. (YGYI), a leading omni-direct lifestyle company, has announced that its Chief Executive Officer, Steve Wallach, has been appointed to the Direct Selling Association (DSA) Board of Directors.
“I’m especially pleased that Steve Wallach has been elected to serve on the Direct Selling Association’s Board of Directors,”
said Joseph N. Mariano, President of the Direct Selling Association.
“We believe direct selling will play an increasingly dynamic role in the future of retailing, and the entrepreneurial spirit that enables Steve to empower Youngevity’s independent contractors in exciting new ways will be an asset to our board.”
The Direct Selling Association is a national trade association that represents the direct selling industry and advocates on behalf of its 200-plus member companies. Its board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers.
In addition to leading and directing the affairs of the association, board members are charged specifically with promoting the DSA code of ethics. Board leadership also carries government relations, education, and research responsibilities.
With nearly three decades of sales and network marketing experience, Steve Wallach has successfully guided Youngevity from a domestic seller to a worldwide marketer of products and services that support a healthy and empowered lifestyle.
“I’m extremely grateful for
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Nerium International Announces Third Year As Top 20 Award Recipient From Direct Selling Association in U.S.
by Ted Nuyten • • 0 Comments
Global relationship marketing company Nerium International is honored to announce that it has earned the prestigious distinction from the Direct Selling Association (DSA) as one of the DSA’s Top 20 members for 2018, based on 2017 United States net sales.
The official announcement was made on June 20. Nerium joins as one of the youngest among an elite list of longstanding direct sales companies on their Top 20 list.
“We applaud Nerium International and all DSA Top 20 companies for the products and opportunities they offer millions of Americans, and for the significant contributions they make to the economy,”
said Joseph N. Mariano, President of the Direct Selling Association.
“This is the third consecutive year that Nerium International has ranked as one of the most dynamic direct selling organizations in the nation.
We are proud to be recognized among many long-established companies in our industry, while Nerium celebrates its seventh year of business in 2018,”
said Nerium International Co-Chief Executive Officer Deborah K. Heisz.
Direct selling industry growth continues to be steady and strong across the nation, with an estimated 17 percent growth in U.S. retail sales since 2011.
Nerium International Independent Brand Partners exemplify the spirit of entrepreneurship, enjoying flexibility, financial freedom and work-life balance.
“Nerium International is poised
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Youngevity Accepted As Member Of The Direct Selling Association
by Nicole Dunkley • • 0 Comments
Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced it has been accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Founded in 1910, the DSA member base includes hundreds of companies, many of them household names, with more than 90 percent being in the network marketing category. DSA member companies are beholden to its Code of Ethics, which is committed to the highest ethical business standards to protect independent sales, representatives, and customers.
Like all member companies, Youngevity was considered a pending applicant for one full year before being approved for membership. The one-year waiting period begins only when all required materials are received and the applicant company is found in compliance with DSA Code of Ethics.
The DSA legal department then conducts a thorough review of each company’s materials, and requests information from various sources, including the Better Business Bureaus and Attorneys General. At the conclusion of the one-year waiting period, the DSA legal department reviews each company’s materials and reevaluates compliance before presenting the applicant to
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USANA CEO Elected To Direct Selling Association Board Of Directors
by Nicole Dunkley • • 0 Comments
Kevin Guest, chief executive officer of USANA, was elected to the Direct Selling Association (DSA) Board of Directors, June 3, during the Association’s 2017 Annual Meeting in Orlando.
The DSA is a national trade association of more than 200 leading companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment.
Guest will serve a one-year term, helping the organization achieve its goals of promoting the direct selling industry as well as ensuring that member companies maintain the highest level of business ethics.
“DSA is pleased that Kevin has accepted this position on the board of directors,” said Joseph N. Mariano, DSA President. “Kevin’s dedication to and enthusiasm for direct selling will prove a significant asset not only to the board but for the entire Association and membership. I look forward to working more closely with Kevin on DSA’s strategic initiatives moving forward.”
“I am excited to serve an organization which plays such a crucial role in promoting the innovation and integrity within the direct selling industry,” said Guest.
“The DSA encompasses a wide variety of companies, each offering exceptional products and services to millions of independent distributors and their customers throughout the
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Legal Shield Exits Direct Selling Association
by Ted Nuyten • • 0 Comments
After careful consideration, LegalShield has decided to discontinue its membership in the Direct Selling Association (DSA) and Jeff Bell, CEO, LegalShield, is resigning his board of director position.
LegalShield’s commitment to direct selling is stronger than ever; it is exiting the DSA due to concerns about the lack of enforcement of the DSA’s Code of Ethics for its members. As an example, the FTC filed lawsuits against Vemma Nutrition Company, a DSA member, and other companies, such as Fortune Hi-Tech Marketing.
The DSA failed to enforce its own Code of Ethics against either company. Furthermore, the DSA admitted to membership Nerium International, which has active litigation with LegalShield involving claims of cross-recruiting and infringement of intellectual property and trade secrets.
LegalShield feels the DSA does not stand up for or strictly enforce
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Medifast President Gets Appointed As Chair Of Direct Selling Association (DSA)
by Tina Williams • • 0 Comments
Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs, announced that Mona Ameli, President of its Take Shape For Life division, was appointed as the Chair of the Direct Selling Association (DSA) Diversity and Empowerment Council.
The Diversity and Empowerment Council strives to inform and support member companies on ways to achieve greater business success through effectively reaching and serving more diverse customer populations and partnering closely with DSA leadership to develop and implement strategies that expand access to a range of direct-selling opportunities for a diverse populace.
“Mona has been a dynamic member of the Council since its inception and her personal and on-the-ground experience will be instrumental in advancing the DSA’s diversity objectives,” said Meg Sheetz, CEO of Take Shape For Life.
“Mona is well recognized
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DSA Endorses 13 Candidates In House And Senate For Support In Direct Selling
by Tina Williams • • 0 Comments
Direct Selling Association (DSA) today announced that it has endorsed 13 congressional candidates in recognition of their commitment to direct selling and the entrepreneurialism and opportunity it creates for millions of Americans.
The endorsements, appearing in newspaper ads across the country, support the following incumbents:
U.S. Rep. Marsha Blackburn (R-Tenn.)
U.S. Rep. Tony Cardenas (D-Calif.)
U.S. Rep. Steven Horsford (D-Nev.)
U.S. Rep. Eddie Bernice Johnson (D-Texas)
U.S. Rep. Gregory Meeks (D-N.Y.)
U.S. Rep. Reid Ribble (R-Wisc.)
U.S. Rep. Juan Vargas (D-Calif.)
U.S. Rep. Marc Veasey (D-Texas)
U.S. Rep. Tim Walberg (R-Mich.)
U.S. Rep. Ted Yoho (R-Fla.)
DSA is also supporting, with similar ads, U.S. Senate candidate Joni Ernst (R-Iowa) and congressional challengers Mia Love (R-Utah) and Alex Mooney (R-W.Va.). A representative ad from DSA’s national campaign is available here.
“We want elected officials to understand that economic opportunity comes in many shapes and sizes,” said Joseph Mariano, President of DSA. “The candidates we’re supporting this election cycle stand with direct sellers. That’s why we’re standing with them.”
Direct selling – which involves the sale of products and services person-to-person, through home parties or online through distributor websites – provides independent consultants personal flexibility, the opportunity to own their own businesses and the chance to achieve a variety of personal and professional goals. In 2013,