The Direct Selling Association (DSA) announced that new consumer and salesforce protection standards approved by its Board of Directors in 2015 have gone into effect as of January 1.
The most recent amendments to the DSA Code of Ethics expand upon the previous requirement that all earnings representations be based upon documented facts by setting forth the specific types of substantiation that is required and clarifying exactly what constitutes an earnings representation. Similarly, more specific requirements for substantiation of product representations now go into full force and effect.
“For more than 40 years, DSA’s Code of Ethics has challenged every direct selling company and its sales consultants to put ethics at the center of their businesses,” said DSA President Joseph N. Mariano.
“Our Code will continue to meet or exceed stakeholder expectations for consumer protection
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Young Living Admitted As Member To DSA
by Ramya Chandrasekaran • • 0 Comments
Young Living Essential Oils, LC, the world leader in essential oils, today announced its admittance and membership into the Direct Selling Association (DSA). This distinction signifies Young Living’s commitment to maintaining the highest level of compliance standards and ensuring customer satisfaction.
DSA’s extensive application process examines prospective members’ business practices and marketing plans to ensure compliance with its Code of Ethics, which sets high standards for ethics and accountability in the marketplace for direct selling.
“Young Living sets the industry standard for quality products with its Seed to Seal® process, culture, customer service and farms around the world,” said Travis Ogden, Chief Operating Officer. “We are honored DSA recognizes our efforts and ongoing commitment to excellence. We are pleased that our high standards conform with DSA’s Code of Ethics.”
The DSA Code of Ethics represents
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Nerium Receives DSA Membership
by Nicole Dunkley • • 0 Comments
Showcasing continued leadership in the direct sales industry, Nerium International, a relationship marketing company that provides scientifically advanced, age-defying products, has been approved as a member of the Direct Selling Association (DSA) by the DSA Board of Directors.
Having completed the required minimum one-year review period, the DSA confirmed that Nerium’s business practices are aligned with the mission and expectations of the association: to ensure that direct sales consumers and prospective sellers are not misled by statements or promises when purchasing or selling products.
“Nerium is committed to building a world-class company, while fulfilling our mission of making people better,” said Jeff Olson, Founder & CEO of Nerium International. “We are honored to have our commitment to integrity recognized with this membership to the most respected association in the industry.”
The Direct Selling Association