Lasaro do Carmo Jr. has joined JAFRA Cosmetics International as President of JAFRA Brazil and South America. He will lead JAFRA Brazil’s growth as well as help JAFRA expand further within South America. He will report to Mauro Schnaidman, President and CEO of JAFRA Worldwide.
Do Carmo brings with him a wealth of experience in both the cosmetics and the direct selling arenas. His career began in the French pharmaceutical company Sanofi-Aventis. In his most recent role as acting CEO of a Brazil-based direct seller, his leadership and strategic management led the company towards significant growth in sales and revenue. In various senior positions at another direct seller in Brazil and Argentina, do Carmo also played a major role in areas such as commercial sales, marketing, operations and training.
His experience, coupled with strategic
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WiBOO – Brazilian Social Network Launches With A MLM Program
by Ted Nuyten • • 0 Comments
WiBOO is a web-based service intended to unite social network with e-commerce, focused on micro and small businesses, and distributed as Multilevel Marketing. The platform is the newest acquisition of IGC (Intelligence Group Consulting) based in Sao Jose dos Campos, Brazil.
The idea of creating WiBOO was based on a market research, commissioned by IGC, which showed that 99% of the entrepreneurs in Brazil are micro and small business owners. However, 52% of them are not using digital marketing to expand their business due to lack of knowledge or very high advertising prices.
By creating a virtual marketplace combined with intuitive social network, WiBOO hopes to attract the attention of the major part of those unattended otherwise businesses. The business owners will be able to purchase very affordable “virtual vitrines” and offer promotions and
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Natura Cosmetics Gets A Sustainability Makeover
by Tina Williams • • 0 Comments
Natura Cosmeticos has long been considered a leader in sustainability, known for materials and marketing innovations that aim to reflect its tagline of “well being/being well.” The Brazilian cosmetics maker has been recognized by organizations such as Corporate Knights, the U.N. Environmental Program, SustainAbility and the Boston Consulting Group.
For instance, as a founding member of the Union for Bioethical Trade, Natura has promised to source ingredients sustainably without harming biodiversity, including getting one-third of its raw materials from the Amazon.
The company is currently working on Programa Amazonia, a plan to inaugurate its Ecoparque — a 1.7-million-square-meter closed-cycle industrial complex in the Amazon region — in March. The company hopes to eliminate waste and guarantee a clean destination for biproducts from Amazonian fruits, oils and berries that are used to produce its cosmetics. The plan also will involve the application of innovations from process and product research.
“For example, we press the seeds from a certain palm tree or passion fruit and the rest is discarded,” said Renata Puchala, manager of Natura’s Amazonia Program. “At the other end, after we process the seeds, there is natural waste that needs a proper destination to close the full cycle.”
According to Puchala, Natura is in talks with other companies to form partnerships in
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Natura Cosmetics Joins B Corps: Will Other Big Business Embrace Sustainability Certification?
by Tina Williams • • 0 Comments
The Guardian reports:
Natura, Brazil’s top cosmetics, fragrance and toiletries maker, this week became the largest – and first publicly traded – company to attain B Corps sustainability certification.
The certification program, which is run by B Lab, is designed to encourage high standards of environmental and social stewardship and transparency among businesses.
Until now, in some ways, B Corps has seemed like a noble – if limited – experiment, a method for ideologically driven companies to pursue sustainability while still surviving in a business environment that is red in tooth and claw.
While the program has had considerable growth – currently, there are more than 1,170 B Corps businesses located across 37 countries – the majority are small and privately owned. The question arises: for all the good that the B Corps does, can it appeal to major economic players?
Natura’s recent move suggests that the answer is yes. And the Brazilian company isn’t the only prominent, well-funded business that has recently sought certification. Earlier this month, crowdfunding platform Kickstarter and energy company Green Mountain Power both announced that they have attained B Corps certification.
Both companies are strong players in their respective fields. In March 2014,Kickstarter passed the $1bn mark in lifetime funding – and over half of that money was raised
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Herbalife Director Is Being Charged In Brazilian Embezzlement Case
by Tina Williams • • 0 Comments
A director of U.S. nutrition company Herbalife is among 12 people charged in a years-old Brazilian embezzlement case that has never been mentioned in Herbalife public disclosures, according to court documents and company filings.
Herbalife has become one of America’s most closely-watched companies after billionaire investors William Ackman and Carl Icahn squared off with enormous bets on its future, with Ackman betting on its demise and Icahn on its success.
Prosecutors in Brazil charged current Herbalife board member Pedro Cardoso with money laundering in 2008 for allegedly participating in an embezzlement scheme a decade earlier that siphoned 26.7 million Brazilian reais ($10.4 million) from the state government in Espirito Santo.
The 8th Criminal Court of Vitoria ordered bailiffs to serve him with a subpoena in 2010, but they did not locate him and the case remains open, according to court filings and a court source.
According to the U.S. Securities and Exchange Commission’s rules on disclosure, companies must report legal proceedings that are material to evaluating the integrity of a director. Herbalife has not made the information about Cardoso’s case public, according to proxy statements it has filed since 2009 when Cardoso joined the company’s board.
Cardoso said in a statement dated this week emailed to
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Paulo and Denise Cosiello – WOR(l)D Global Network Hit $125,000 Per Month
by Ted Nuyten • • 0 Comments
Paulo and Denise Cosiello from São Paulo, Brazil, have hit the $125,000 per month mark with their WOR(l)D Global Network independant distributorship.
The company is in 5 of the industries active, Direct sales, Mobile Technology, Mobile Advertising, Video and VoIP Communications Renewable Energy.
WOR(l)D Global Network is a public company, headquartered in London and is in the process of become publicly listed in the UK.
Paulo stated:
“Ever since I was a child, I I have dreamt a work that would let me know the world.I have worked ever since my earliest youth and after a while I have decided to apply myself to trade investing all my energies, effort and money in to this field.
I have spent time and resources starting several business without any success and believed that I would not be able to realise my dream of being an ordinary and successful business man. Then one day I have become familiar with direct sales. After working for seven years in this field, I finally know what the word success means because I have got so much of it!
During the past three years, me and my wife, Denise Cosiello, have understood the power of the network and the big
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MonaVie’s Mynt Launches In Brazil Successfully
by Tina Williams • • 0 Comments
More than 4,000 hyped-up brand promoters and guests gathered at Citibank Hall in São Paulo for the launch of mynt™ in Brazil on Sunday, September 7, 2014.
Brazil mynt President Mauricio Patrocinio and Brazil mynt Marketing Manager Claudia Fernandes hosted the event like a late-night talk show. The program was divided in blocks based on the 4 main pillars of mynt: #myntfit,#myntmoments, #myntmind, and #myntlife. Several individuals were interviewed during each block with the mynt brand promoters recognized and rewarded throughout.
Guest speakers included President and CEO Mauricio Bellora, Chief Marketing Officer Paul Muehlmann, and mynt Director Brandon Carter. The crowd was also thrilled to hear from famous Brazil philosopher and author Mário Sérgio Cortella and popular nutritionist Giovana Guido, the personal trainer for soccer player Bruno Lopes.
What’s more, new products were launched for mynt. The CORE Protein Shake—available soon—and our energy drink EMV Citrus Zero. Not only that, the traditional EMV will be completely rebranded and called EMV Acai. They also presented the new brand packaging for MX (tetrapack 330 ML) that will go live in the coming months.
Corporate and field leaders also shared momentous news and updates and inspiring stories to help mynt brand promoters grow their business. They launched a mynt kit, an exclusive prepaid shipping program, and