Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying…and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
Tag Archive for Brand identity
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5 Things to Consider When Building a Business
by Kumar Arora • • 0 Comments
Starting a business this year? Here are a few things to consider before taking that leap of faith.
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The New Buzzword in Cannabis Branding? 'Affordable Luxury'
by Juliet Martinez • • 0 Comments
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The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
by Christine Alemany • • 0 Comments
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
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Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
by Tara Kelly • • 0 Comments
With the rising popularity of voice-driven AI assistants, it’s important for businesses to offer a consistent brand experience.
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3 Ways to Build Your Brand Identity Using Content Marketing
by Brian Hughes • • 0 Comments
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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The importance of brand identity
by Owen Gough • • 0 Comments
Brand identity is everything – it’s not just your logo – it’s you, it’s your team, it’s what you offer, it’s how you work, it’s what you love…it’s what attracts your clients to your business. I truly believe that your brand identity is what sells your service, not your service that sells you. If you
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