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Google gives £25m worth of free ad spend to British small businesses

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Originally written by Timothy Adler on Small Business
Google has announced it is giving £25m worth of free ad spend to British small businesses as part of a wider SME help package.
Qualifying UK small businesses will be awarded up to £800 ($1,000) in ad spend grants, applied to their existing Google advertising accounts.
The gift is part of a wider package of help for British small businesses including help for getting businesses noticed in internet searches and 10,000 hours of free business mentoring for UK SMEs and charities.
>See also: Should I reduce my marketing budget due to coronavirus?
The £800 ad credit can be used for future Google ad spend, including search, display and YouTube advertising.
To qualify, small businesses must have spent through a Google Ads account in 10 out of 12 months in 2019, or in January and/or February of this year.
The ad credit must be used by December 31, 2020.
However, the headline £25m figure is being shared with Government agencies and NGOs. Google was unable to say how much has been specifically ringfenced for British small businesses.
Google itself will ascertain which customers are eligible for the free ad credit, so there is no need for you to do anything. The credit

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Hot Business News Today

7 ways to enhance your small business website in 2020

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Originally written by Anna Jordan on Small Business
Company websites are ever-evolving in terms of design. It’s important that small businesses understand why certain elements are changing and how they can improve their sites’ ability to improve customer experience and increase conversions and website traffic.
We’ll take you through some of the most important features and how they can improve your web presence. Some of them will be brand new to you and others you’ll know already. Some of them are also more advanced than others so if your small business website is brand new, stick with the easier ones.
1. Implement dark mode into your small business website
More and more web users are adopting dark mode in their devices and webs browsers, but why is it so popular?
Some say it’s easier to read in dark mode on smaller screens. Pages in dark mode minimise blue light emissions and put less strain on the eyes when you’re reading at night.
It’s more energy efficient on OLED and AMOLED screens (though they make up a minority for device users).
Some people say it looks better too – not least those who are inclined towards midnight social media browsing. These users are more likely to have a

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