Originally written by Anna Jordan on Small Business
Company websites are ever-evolving in terms of design. It’s important that small businesses understand why certain elements are changing and how they can improve their sites’ ability to improve customer experience and increase conversions and website traffic.
We’ll take you through some of the most important features and how they can improve your web presence. Some of them will be brand new to you and others you’ll know already. Some of them are also more advanced than others so if your small business website is brand new, stick with the easier ones.
1. Implement dark mode into your small business website
More and more web users are adopting dark mode in their devices and webs browsers, but why is it so popular?
Some say it’s easier to read in dark mode on smaller screens. Pages in dark mode minimise blue light emissions and put less strain on the eyes when you’re reading at night.
It’s more energy efficient on OLED and AMOLED screens (though they make up a minority for device users).
Some people say it looks better too – not least those who are inclined towards midnight social media browsing. These users are more likely to have a