Austrian cosmetics direct selling company Ringana’s founder Andreas Wilfinger was interviewed by German newspaper Kleine Zeitung where he talks about his roots, Facebook, aging and reveals why he has hundreds of creams in his bathroom.
Andreas Winfinger (46) founded Ringana in 1993 as a company that develops, produces and distributes nutritional supplements and fresh organic cosmetics made from natural plant ingredients, and has already worked its way into a leading market position in Austria and Germany. The company’s sales have climbed steadily in the last five years: 8.2 million euros (2010), 11.3 million euros (2011), 15.5 million euros (2012), 19 million euros (2013) and 26 million euros (2014). In 2008 Ringana moved into Schloss Hartberg, and in 2013 production moved into a 2700 square metres factory space established at a cost of three million euros.
The multichannel distribution strategy of