Originally written by Matthew Cushen on Small Business
There are many components needed for attracting investment — building the right team is one of them.
Just because it is now clichéd doesn’t undermine the truth. For investors, the team is the most important criteria when making an investment. But beyond the headline truth, what makes a founder or a founding team attractive?
For a start, experienced investors have worked out that who you’d recruit into your current or previous business is not the same as who you would back with funding. So it figures that the way you market yourself for investment is going to be different from the way you may have approached job hunting.
Within Worth Capital we, right from an initial piece of paper, through every e-mail, phone call or meeting, are relentless in looking for clues across 6 areas:
1. Battlescars
We value experience in the market space the business is targeting and expertise in the areas needed to make the business model work. For example, when building a new food or beverage brand there are three aspects of the business that are critical: developing a product people will love and want to buy repeatedly; being able to create and nurture a