According to an article in Netcoo News, Germany’s leading Direct Selling Magazine, LR Health and Beauty (LR) is in trouble.
It is, or was, one of Germany’s largest Direct Selling companies with an annual revenue of $250 million.
As Business For Home has pointed out in this article: Direct Selling Field CEO or Ivory Tower CEO – If a CEO has NO Field experience, changes he/she will bring the company and distributors much growth is not big….
To be at the helmet of a Network Marketing company can not be learned in Business School.
Field experience…. been in the trenches… did the tough job….
Who make or break a Network Marketing company?
Distributors and customers, not accountants. Focus on share holder value and forget your distributors? Fast lane to decline.
Netcoo magazine:
“But what is missing what obviously