Supermodel and super-CEO Tyra Banks’ new direct selling cosmetics line, TYRA Beauty, announced today it is partnering with truth®, the life-saving national youth smoking prevention campaign. The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes perceptions of health and beauty with the goal of saving lives.
Tobacco is still the number one cause of preventable death in the United States. It’s an issue that hits close to home for Banks; her grandmother passed away from serious complications caused by long-term tobacco use.
“During my modeling career, never did I once light up a cigarette. There was enough ‘smoke’ around my eyes… I didn’t need any in my lungs! In creating TYRA Beauty, I have built products that change the way people look and feel about themselves — by partnering with truth, I wanted to bring our two platforms together to make a