A concerning trend has emerged in the direct selling space over the past year.
Some companies, including Rodan and Fields, are abandoning the network marketing business model and moving to an entirely affiliate model, or a combination retail/affiliate model.
Other significant companies, like Beauty Counter, have closed their doors.
Regardless of the business reason driving these decisions, one thing is certain: the leaders who have helped to grow these companies are the ones who are suffering.
For those who have spent years building their business with the expectation that they were securing a foundation for their families, this is, in my opinion, the ultimate betrayal.
Further, these poor decisions have the potential to create unneeded fear and uncertainty about the channel and what its future looks like.
The truth is that the market dynamics of how people want to shop and work have never been more in our favor.
The industry is being challenged to adapt to current times by providing both a stellar customer experience at all touch points as well as offering a compensation plan that aligns to what entrepreneurs are seeking.
And from where I sit, this means having a plan that is based not on games, gotchas and