An influencer or digital creator, is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience for a Direct Sales company.
A social media MLM influencer is someone who has established credibility in the Direct Sales / MLM / Network Marketing Profession, and has access to a huge audience and can persuade others to act based on their recommendations. In fact, influencer marketing is fast evolving to become a key tool in a company’s arsenal when done right.
Some Social Media Influencers / Distributors in Network Marketing have never done off -line business, yet build a million+ dollar business. The overwhelming majority of influencers in Network Marketing is female.
Marketing departments and agencies categorise social media influencers as follow:
Nano influencers: 1,000 – 10,000 followers (Michelle Groote, Lorena Gabor)
Micro influencers: 10,000 – 100,000 followers (Tracy Nicole, John & Nadya Melton)
Macro influencers: 100,000 – 1,000,000 followers (Holly Lynn, Savanna Sparks, Stefania Lo Gatto)
Mega influencer: 1 Million+ followers (Stormy Wellington, Hanso Legend Denis, Alex Morton)
We link to the Social Media Influencer Facebook page or Instagram.
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