When Neora was awarded a landmark legal victory against the Federal Trade Commission in September, leaders within the organization were not surprised.
Why? Because, according to Neora’s Co-CEO Deborah Heisz, the leading science-based beauty and wellness company was built to win from the beginning because of its unwavering approach to doing business the right way.
With nothing to hide, Neora took on the FTC fight to not only represent the thousands of Brand Partners and Preferred Customers, but also the entire direct selling industry.
“It was a privilege to be part of the fight because I believe in this industry,”
said Heisz.
“I believe in those independent Brand Partners, I believe in the entrepreneurial opportunity, and I know that millions of lives would have been impacted negatively had we lost.”
When Neora was founded, the mission was simple: Make People Better. Neora’s leadership knew that if people were going to trust their products, trust their business model, and trust them as leaders, they needed to do things the right way—no platitudes, no gimmicks, no harmful products, and with the belief that everyone deserves to be treated like family.
Heisz believes this mindset has helped Neora build a strong customer base worldwide that has