DreamTrips International (DTI) gets it and has just launched a multi-faceted Loyalty Program, as part of an aggressive customer acquisition strategy that incentivizes member travel and prioritizes customer retention with innovative rewards.
“DTI just launched our Loyalty Program with a free cruise offer to new members. It’s beyond amazing. We have had a record number of enrollments since we launched it in April, and we can’t wait to see how it impacts our growth throughout the spring and summer travel months,”
CEO Mark Smith said.
What’s the criteria to get that free cruise?
All it takes is an active DTI membership for six consecutive months to qualify. Paid, active members in good standing also accrue 3 Loyalty Points for each dollar spent on monthly membership.
Those Loyalty Points can be used immediately for partial, buy-down percentages within DTI’s online booking engine to reserve hotels, condos or cruises. (25% of those points are rewarded back to members for hotel reservations.)
After parsing nearly two decades of consumer data and analyzing the lifetime value of their customers, DreamTrips International understands what their customers want and need and deserve.
With the data solidly supporting their actions, DTI launched both customer acquisition and retention programs this spring that express