Direct selling company, QNET, showcased its sustainability initiatives, including its innovative HomePure water filtration system, at the 5th annual Cairo Water Week.
The company used the event, which serves as a preparatory platform for COP 27 and is one of the biggest national forums in Egypt focused on mitigating water scarcity issues, to engage with key decision-makers and advocate for measures related to climate-water challenges and water security in the Middle East.
QNET’s Deputy Regional General Manager for the Middle East and North Africa, Hussam Eldin Elmilliegi, explained that the company’s commitment to water resiliency stems from its core values of service, sustainability, and leadership.
“Besides delivering innovative, resource-efficient, and reliable water solutions to our customers, we continuously work with local organizations and partners to strengthen communities through advocating for water conservation and sustainability,”
Elmilliegi says.
“The strain on water supply in areas with unpredictable rainfall, such as in the Middle East, has made millions endure severe water scarcity.
Today, the situation is further exacerbated by the ongoing climate crisis. State governments, private entities, and communities play a pivotal role in addressing the current water crisis.
As a global business committed to making a positive social impact, QNET supports the development of healthy,