Juice Plus+, a global health and wellness company, is announcing its biggest rebrand since Juice Plus+ was launched in 1993.
As it hopes to share its mission – Inspire Healthy Living Around the World – with more people, the decision to rebrand represents adapting to the constantly changing world. Juice Plus+ has set its sights on becoming the #1 global direct sales company in plant-based nutrition.
The global wellness industry is one of the fastest-growing industries, currently valued at $4.4 trillion USD. With the ambition of making healthy living easier, Juice Plus+ is thriving with new product development and innovation. With last year’s launch of Juice Plus+ Perform, a protein-based performance shake, and the introduction of new products this year, they are well on their way to attracting a younger, more diverse demographic and entering new markets.
Embracing nature’s colours: Juice Plus+ has new visual identity; a new logo and rebranded packaging on all products with updated colours, photography, and fonts, all of which reflect the science and goodness behind the brand.
With a brighter colour palette, Juice Plus+ is also embracing the colours that can be found in nature: fruits, vegetables, berries, that go into the clinically researched products. Through a modern and