Originally written by Timothy Adler on Small Business
The future of small business is local, personal and all about data, according to futurist Andrew Grill.
Grill, whose clients include Nike, Nestle and the British government, says: “It’s about being local – harnessing the power of the community – understanding the power of data, and personalisation, making things individual or even just redecorating your home.
“If you can get those three things right, there’s a lot of opportunity for a lot of small businesses.”
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The good news is that there may never be a better time to run a small business.
According to a Vistaprint survey, over two thirds of Brits say the Covid-19 pandemic has shown them how important small businesses are to our society.
Forty-one per cent of those surveyed said they would even pay more for coffee or lunch if it meant supporting a small business. And 63 per cent said that was to help the local economy.
Grill, a former IBM Global managing partner turned in-demand futurologist, says that the pandemic had accelerated trends by between two and three years.
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