Originally written by Partner Content on Small Business
GoDaddy, the small business website platform, has launched its first Christmas Virtual High Street event to support online sales of microbusinesses.
With the high street quieter than usual, GoDaddyShops is hosting a Virtual High Street event in order to connect businesses with buyers.
GoDaddy’s 2020 State of the Nation research found that one in five micro-businesses have moved their business online for the first time this year.
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Businesses are finding new ways to utilise social media too, changing the products and services they offer, often overnight.
Sixty-three per cent of consumers surveyed said they are shopping at small and local micro-businesses during the outbreak – a trend which is expected to continue into 2021.
Sakshi Anand, GoDaddy senior director UK and Ireland, said: “We know times are challenging for businesses at the moment, and there is uncertainty around what the winter and festive period holds. The second lockdown has had a huge impact for us all, but as we saw many small businesses innovate to survive the first lockdown, I am optimistic they will remain resilient.
“Our research shows we need to listen to business owners and