Tag Archive for Finding and selling to customers

Are SMEs losing out on personalisation through e-commerce?

Business-to-business (B2B) customer expectations have long mirrored the business-to-consumer (B2C) customer journey, with SMEs traditionally looked to for the most personalised of B2B shopper experiences. With the rise of e-commerce however, personalisation has become increasingly synonymous with a great online experience and one most successfully offered by larger, B2C organisations. Now is the time for
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Have you prepared your business for the Christmas rush?

For many, it’s the most wonderful time of the year, but for businesses, Christmas rush can put enormous pressures on a firm’s cash flow. The surge in demand for products and services during the festive period can make it increasingly difficult for firms to fund the extra stock, raw materials and staff needed to get
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Essential Black Friday tips for Amazon sellers

Amazon introduced Black Friday to the UK in 2010 and since then the sales event has grown to be a huge success for many e-commerce sellers. Although Black Friday began as a single day of sales it now often runs for longer and once more, Amazon is very much leading the way. Many retailers now
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Live agent provision: How effective is it for customer service?

The UK is the top country in the world for online shopping, spending more per household than in any other, with consumers of all ages increasingly confident in buying everything from their food shopping to clothes, holidays and insurance products on the web. In fact, last year 77 per cent of adults bought goods or
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How to measure customer experience as a small business

According to Forrester data, 72 per cent of businesses say improving customer experience (CX) is their top priority. While this shows that many companies are aware of the importance of customer experience to retain customers, several don’t know how to measure the results of their CX efforts. This may be due to the fact that
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How one small business went from start-up to partnering with Tesco

Spoon Guru is a London-based technology company that is helping consumers to find food products and recipes, based on their individual dietary requirements, from allergy-specific to lifestyle diets. Developed by British entrepreneurs Markus Stripf, Tim Allen and Simon Oregan, and a team of technologists and nutritionists, the Spoon Guru platform uses a combination of AI,
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Getting the most value from data as an SMEs

The number of SMEs in the UK has risen considerably since 2010, hitting a high of 5.5 million in 2016, with one million new small businesses established just last year. With all these recent new start-ups and competition at an all time high, it’s easy to recognise that data can be pivotal to success as
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Three tests to measure the strength of your USP

Whatever your business is, someone else is doing it too – and the success of your business depends on how well you stand out in your particular crowd. That means pinpointing and developing your Unique Selling Proposition (USP). Your USP is what makes you the go-to supplier in your area. If you’re not the go-to
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Retail or e-tail? The rise of e-commerce

Shopping habits have changed dramatically over the course of the last decade. Rather than popping out to the shops to pick something up, it’s more common to choose next day delivery from Amazon Prime and never have to leave the comfort of your home. With the rise in online shopping, the retail market has had
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How traditional businesses make the step to online sales

Despite the economic turbulence of the early 2010s, the UK’s online economy has proven increasingly robust. For example, the number of eBay millionaires has risen by 50 per cent since 2013 – from 443 to 663. An eBay millionaire is defined as a business registered on eBay.co.uk with a turnover of £1 million or more.
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