Tag Archive for Finding and selling to customers

How one small business went from start-up to partnering with Tesco

Spoon Guru is a London-based technology company that is helping consumers to find food products and recipes, based on their individual dietary requirements, from allergy-specific to lifestyle diets. Developed by British entrepreneurs Markus Stripf, Tim Allen and Simon Oregan, and a team of technologists and nutritionists, the Spoon Guru platform uses a combination of AI,
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Getting the most value from data as an SMEs

The number of SMEs in the UK has risen considerably since 2010, hitting a high of 5.5 million in 2016, with one million new small businesses established just last year. With all these recent new start-ups and competition at an all time high, it’s easy to recognise that data can be pivotal to success as
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Three tests to measure the strength of your USP

Whatever your business is, someone else is doing it too – and the success of your business depends on how well you stand out in your particular crowd. That means pinpointing and developing your Unique Selling Proposition (USP). Your USP is what makes you the go-to supplier in your area. If you’re not the go-to
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Retail or e-tail? The rise of e-commerce

Shopping habits have changed dramatically over the course of the last decade. Rather than popping out to the shops to pick something up, it’s more common to choose next day delivery from Amazon Prime and never have to leave the comfort of your home. With the rise in online shopping, the retail market has had
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How traditional businesses make the step to online sales

Despite the economic turbulence of the early 2010s, the UK’s online economy has proven increasingly robust. For example, the number of eBay millionaires has risen by 50 per cent since 2013 – from 443 to 663. An eBay millionaire is defined as a business registered on eBay.co.uk with a turnover of £1 million or more.
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Why technology won’t stop disrupting commerce

Imagine walking down the high street of an average city in the UK today, compared to 25 years ago. What’s changed? Well – for starters, some of the most well-loved super brands like Woolworths, Blockbuster and Comet are no longer part of the inner city landscape. Instead we see trendy specialist retailers, coffee shops, artisan
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Ten ways to get better at networking

Preparing, being a good listener and staying up to date with key events are just some of the best ways to build professional relationships. That’s according to the team at LondonOffices.com, who have listed their top tips on how to build contacts through networking. They feel it’s important to understand that networking isn’t about getting
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Social shopping: Take your strategy from Debenhams

Nowadays everyone is familiar with, and well-versed in, online shopping. It seems like a vast amount of retailers both big and small now have online storefronts for their customers to make use of. So, what about the new concept of ‘social shopping’? This is something that retail giant Debenhams is undertaking and hoping to change
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Five reasons start-ups should plan a business launch event

Regardless of your industry, there’s no denying that exposure to your brand can help you reap huge rewards – which is why a business launch event can be invaluable. Whether you’re just starting out or you’re debuting a new product line, what better way to spread the word than by hosting an event and inviting
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The modern customer journey

Demanding, informed, yet seeking constant validation, today’s customer is complex – especially when it comes to discretionary purchases. Flitting between store and online, for these boomerang customers 60 per cent to 70 per cent of the decision making process will have occurred before any direct retailer interaction. And when product information, from reviews to social
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