Originally written by Anna Jordan on Small Business
An online booking system is fast becoming a fundamental part of running your small business.
But they can be bewildering on first glance – to ease the stress, we’ll explain what an online booking system is and why it would be beneficial to your small business. We’ll also show you what features you should be looking for and some of the best examples on the market.
What is an online booking system?
An online booking system is a platform or software you use to manage reservations for your business services. On top of recording bookings, these systems can accept customer payments online.
Why do I need an online booking system?
As it often makes the process simpler, having an online system will likely boost your bookings as it’s quicker than picking up the phone. Plus, you can take bookings around the clock which is more convenient for customers and for you.
Most systems send out automated texts and emails, so you don’t need to follow-up with customers, saving you time.
Having an online booking system will tell you more about your business. The reporting features give you advanced insights into your business and your customers: think popular products/services, customer demographics