Originally written by Anna Jordan on Small Business
Over the Covid-19 pandemic, we’ve seen a significant shift in businesses selling online to meet an increased demand from customers.
However, it takes more than just posting a few products in a small corner of the internet. To help small businesses attract visitors and turn them into customers, their latest webinar, Back to Business Masterclass 3: Selling Online, helped businesses learn how to target customers and close the deal.

Joining the GoDaddy team were Cheavon Clarke, entrepreneur and heavyweight Olympic boxing hopeful, along with Daniel Walton, founder and director of OLPRO.
We’re going to be looking at three tips to help you when selling online, as explained by GoDaddy’s customer care guide, Louis Brightman.
Understand your online customer
Part of understanding your customer is knowing where to find them. Certain demographics will be in different places online – for example, younger people are more likely to be on TikTok than they are on other social media platforms.
Then you need to start thinking about how you can help them. Brightman uses the example of Lovely Little Treats, a family pyjama company, offering discounts on Facebook in exchange for sharing a post.
What other value could you give? Brightman suggests a

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