Originally written by jon sumner on Small Business
The word blog is derived from ‘weblog’, essentially meaning a web page that provides commentary or news on a chosen subject. Blogs make up part of a new era of Internet growth and are rapidly becoming essential to any marketing or PR strategy.
There are blogs on the internet that cover pretty much every subject. A cutting edge blog is updated regularly, like an online diary and has the potential to build a loyal following of readers. Read this guide to business blogging and its benefits from SmallBusiness.co.uk and Hayden Allen-Vercoe from blog network Orbital Media.
Why do you need a blog?
As a small business, a blog relating to your subject can provide you with a level of exposure that even the keenest business plan can’t approach. By posting regularly on your blog with strategically placed keywords, it’s not long before search engines will pick you up and improve your listing position.
In addition to getting your business free, natural exposure on search engines, you can show you’ve become an online specialist in your field overnight, network with your peers and be at the forefront of new developments. Your blog can become a personal magazine attracting