Direct selling companies will sell $300 million worth of cannabidiol-related products in 2018, making direct selling the largest channel of distribution for the rapidly growing CBD product sector.
“Interest in cannabidiol, or CBD, is rapidly transforming the consumer product landscape,”
says Todd Eliason, publisher and editor in chief of Direct Selling News (DSN), which conducted the research.
“The trends also indicate that global direct selling sales of CBD products could exceed $1 billion by 2020. Established companies as well as a growing number of startups have begun announcing their entry into the market.”
CBD is one of the hundreds of cannabinoids found in the Cannabis sativa plant. The ingredient is being credited with a growing list of health benefits and, as a result, companies from virtually every consumable category, including beverages, dietary supplements, skin care and pet products, are actively exploring business in the market.
In its most recent study, Direct Selling News has identified at least 25 direct selling companies that already have entered the CBD space. These companies, sometimes referred to as network marketing companies, all opt to use a network of independent salespeople to sell their products, often on a person-to-person basis, rather than a more traditional retail channel of distribution.
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