As part of its ongoing commitment to Europe, LifeVantage (Nasdaq:LFVN) has formally expanded into Austria.
The new market opened September 1 and is open for both distributor enrollments and orders, as well as customer orders.
“This is yet another step forward in expanding our strategic footprint throughout Europe and a key part of the larger European plan,”
said Dave Fleming, Senior Vice President of Global Field Development Americas/Europe.
“With experienced market leadership in place, we anticipate great things moving forward in Austria.”
Similar to Germany, LifeVantage will initially offer its flagship Protandim Nrf2 Synergizer®, its complete TrueScience® Beauty System – the company’s popular line of Nrf2-enhanced skin care products – and its probiotic supplement known in Europe as Pro+.
Select LifeVantage products were recently made available in Austria – and six other countries – for the first time in April on a not-for-resale basis as part of LifeVantage’s new Global Customer Acquisition Program.
Since that time, Austria has shown promise in a relatively short period of time, and the company anticipates it playing an important role in expansion into other European markets.
With the addition of Austria, LifeVantage now has a formal presence in 13 markets in North America, Europe, Australia, and Asia.
“This latest expansion is emblematic not only