Avon Products, Inc. (NYSE: AVP) has announced it has reached a series of milestones in its plans to transform the digital capabilities of its Representatives and improve interactions with consumers.
Avon is a leading beauty company, and is developing the digital tools necessary to bring customers the latest trends, through the direct, trusted, personal experience of its 6 million strong network of beauty micro-entrepreneurs.
Connecting to the consumer: mobile and e-interactive shoppable brochure
Avon’s global digital platforms and experience team has launched a fully digitised, mobile-enabled e-interactive brochure, allowing Avon Representatives to connect quickly and effectively with their customers by creating an e-enabled personalised shopping cart that can be shared via WhatsApp and Facebook messenger – sending the latest trends and products direct to their mobile.
Includes in-built and real-time analytics for future enhancement and customisation, making it easier to track best-selling products, individual preferences, and respond to Avon Representative and customer needs.
Instant messaging brochure is available globally, across six clusters in 12 countries, including Brazil, Argentina, Mexico, Russia and Turkey, with three more clusters due to launch soon.
On launch it received more than 500,000 visitors, with positive feedback from across Avon’s network of beauty entrepreneurs.
Investing in growth: new Global Sales Organisation
Avon’s new sales organisation will partner with its markets, focusing on enhancing the Representative experience and service model evolution,