DL-Group announced its acquisition of the Direct Sales company Anny Rey Monaco founded in 1968.
This acquisition marks a major milestone in the DLG’s growth strategy and founder Dany Laroque explained during a brief but powerful speech its new positioning on the market.
On the 8th of March, the international women’s day, a press conference was held in Monaco.
More than 100 esteemed guests were present. The written press “Nice Matin”, Monaco TV and several members of the national and international direct sales federations such as FVD France and Avedisco Italy, attended the conference.
Over 50 years Anny Rey Monaco has distributed high end quality cosmetics on the French market through a direct sales format and now it’s up to DLG to take the brand global thanks to its international network of distributors.
Although itself a young company founded by Dany Laroque only 18 months ago, DLG has never hidden its ambition to become a global top 10 player. Open for business in more than 30 countries, this 40+ product range will contribute and permit to DLG’s fast increasing distributors base, to bring the Anny Rey Monaco luxury, glamour and spotless quality to people’s houses all over the world.
It’s more than just an added value