When LifeVantage Corporation (Nasdaq:LFVN) CEO Darren Jensen took the stage to usher in the company’s Elite Academy in Indianapolis – widely considered the racing capital of the world – he appropriately used a speed metaphor to describe the company’s past and present and paint a picture for its future.
LifeVantage is a Triple A classified opportunity by Business For Home.
He described the operation and infrastructure LifeVantage has built over the past few years as a “superhighway.”
“We saw an opportunity to build a superhighway, and we’ve done just that,” Jensen said.
Jensen cited, among other things, a refined brand, an overhauled compensation and incentive plan, a more seamless shopping experience, and the company’s jersey-front partnership with Major League Soccer’s Real Salt Lake. The majority of his focus, however – and the focus of Elite Academy Indianapolis – was on the products, programs, and technology the company will leverage moving forward.
LifeVantage recently launched a portable version of its successful Vitality Stack TM product – Vitality StackTM Packets – and used the Elite Academy platform to formally introduce its distributorships to it and provide training for the first time.
The company’s leadership feels the new product further swings the pendulum toward a family of biohacking products