Scottsdale-based Plexus Worldwide (Plexus) a leading direct-selling health and wellness company focused on health and happiness, is proud to announce Chief Marketing Officer (CMO) Cindy Latham has been selected by The Phoenix Business Journal as CMO of the Year for its inaugural C-Suite Awards. Latham was one of three finalists to be selected for the CMO category.
Latham has been the CMO at Plexus since February 2016. She is a marketing executive with more than 29 years of experience leading global marketing, research, and development teams within the direct-selling industry.
Since joining Plexus, Latham has spearheaded new product initiatives which generated $66.4 million in sales. Along with a complete company rebranding project, she has led the strategy and design of more effective tools that Plexus Ambassadors use to sell products to consumers, including an award-winning catalog.
“In a short amount of time, Cindy’s clear vision and hands-on leadership have influenced every corner of our company, from our products to how our brand is embraced,” said Tarl Robinson, CEO of Plexus Worldwide. “We are so proud of Cindy for being selected as CMO of the Year and continue to look forward to the contributions she and the rest of her team make to Plexus.”
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