Misinformation online costs high street businesses £6.1 billion a year

Inaccurate or misinformation online is costing independent businesses £6.1 billion a year in lost revenue, according to data published today by the UK Domain. Despite nearly seven in ten (67 per cent) customers-to-be checking the web when planning to visit a physical business, 61 per cent of independent businesses have inaccurate opening hours listed online, or
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