Heka Appoints Douglas Robinson As CEO To Support WOR(l)D Global Network Expansion

Heka Corporation is an early stage products and services company in the healthy living space.
Following the success of its wellness and lifestyle apps exclusively available on the Helo App Store, Heka intends to develop a unique range of products and services that comply with the regulated healthcare environment.
These products will include diagnostic and related analysis kits, smartbands approved for the healthcare sector and a range of apps including a non-invasive, blood glucose monitoring app, which is soon to enter clinical trials.
Douglas C. Robinson has been hired as Heka’s CEO to lead Heka’s entry in to the regulated healthcare environment and to build Heka’s business. Mr. Robinson brings more than 30 years of industry leadership expertise to this role, having held senior leadership positions with PricewaterHouseCoopers, Deloitte Consulting, and United Health Group.
In addition, since 2007, Mr. Robinson has been CEO of WorkWell Systems, Inc. and LifeVantage Corporation, as well as President of Global Rescue Direct.
Mr. Robinson said,
“I am very excited and honored to take Heka Corporation forward.
 
The advanced technology that is available to Heka and its partners is incredible and when combined with the explosive healthcare needs and expectations of consumers throughout the world, it makes this Heka opportunity second

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