Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company – a Triple A classified opportunity by Business For Home – , today announced the appointment of Luke Taffuri to its management team as VP of International Sales and Operations.
Mr. Taffuri brings more than 22 years of Direct Selling experience in various positions including Chief Operating Officer at Sorvana International, his prior company, which recently was acquired by Youngevity.
At Sorvana he developed and led a global expansion campaign that led to the successful opening of 26 international markets.
The VP of International Sales and Operations position was necessitated because of the growing list of countries in which Youngevity now operates. Recent acquisitions have increased geographic expansion and distribution into eight Asian markets while at the same time Youngevity continues to focus on growing its presence in Latin America and Eastern Europe.
Steve Wallach, Chairman and CEO of Youngevity, said,
“Our entire management team is very excited to announce the creation of the VP of International Sales and Operations role, and believe we found the perfect candidate in Luke Taffuri.
As we continue to transition into a global company, we believe Luke’s experiences and industry relationships should optimize the international growth potential that exist in Youngevity