Avon Products Inc., the company for women, recently announced a ground-breaking sponsorship as the global beauty giant became Principal Partner of Liverpool Ladies Football Club and the Club’s Official Ladies Beauty Partner.
Avon and the Liverpool Ladies FC herald a new dawn in women’s football, as the partnership will see Avon become the team’s first independent shirt sponsor to that of its male counterpart. Furthermore, for the first time in history, Avon will become the first female-focused brand to sponsor an FA Women’s Super League Club.
“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together,” said Andrea Slater, General Manager of Avon UK.
“The teams and professionals we have spoken to on this journey