Natura Cosmeticos S.A. is restructuring its Brazil business amid slipping sales in the domestic market.
The beauty company has carved out distinct business units for its direct sales, digital, and retail activities in Brazil, which accounted for 69 percent of fourth-quarter revenue.
According to a statement issued by Jose Roberto Lettiere, Natura Chief Financial and Investor Relations Officer, the segmentation will allow the company to focus on revitalizing its core direct selling business in the market, while bringing greater autonomy and agility to the digital and retail segments.
Going forward, Natura veteran Erasmo Toledo will head up direct selling in Brazil. Toledo’s past roles with the company have included vice president of international businesses and director of commercial innovation. For nearly six years, he has led Natura’s Latin America expansion as general manager for