Morinda jumped into the Cyber Monday game for the first time in 2015, when the promotion brought in a sales day that was 300 percent higher than the highest previous sales day of the year and provided a huge boost to the income of the company’s distributors. This year, Morinda upped their Cyber Monday game with product releases, gift bundles, new packaging, charity initiatives and free shipping.
“Cyber Monday is the Black Friday of the internet,” Morinda’s VP of Sales and Marketing Shon Whitney recalls saying last year. “It was a huge opportunity for our Independent Product Consultants last year, and we wanted to make that opportunity even more accessible this year.”
What made Cyber Monday shopping so appealing to Morinda’s IPCs was their introduction of the “buy more, spend less, make more” program.