Take Shape For Life parent Medifast, Inc. (NYSE: MED), is bringing in a new CEO with expertise in the direct sales channel.
The wellness firm recently announced that Daniel Chard will succeed outgoing chief executive Michael MacDonald, who has led Medifast since 2012. MacDonald has served on the company’s board since 1998, and will continue in his role as Executive Chairman of the Board.
Chard, who is also joining the Medifast board, has spent the bulk of his nearly two-decade direct sales career with one of the channel’s top companies, in roles that included Executive Vice President of Distributor Success, President of Global Sales & Operations, and Europe President.
He most recently served as President and CEO of a direct selling company in the home fragrance category. Early in his career, Chard held marketing roles