As exciting as operating your own hotel or bed and breakfast establishment can be, the success of such a business depends hugely on making it as visible as possible to the broadest span of people possible, across what may be not only the UK but also the world.
With 80% of people now booking their holiday via the Internet and nine in 10 people researching their holiday online prior to travelling, your hotel or bed and breakfast’s online presence could be one of the most powerful marketing weapons it has.
But how exactly can you boost your establishment’s visibility on the web?
Having a secure and mobile-optimised website
Even if your hotel enjoys a strong presence on TripAdvisor, for the maximum control over the messages that are perpetuated about your business online, as well as to provide your prospective guests with the most up-to-date information and give them the easiest means of booking with you, it really does pay to have your own website.
Your hotel or bed and breakfast’s official website can be handy for helping prospective guests to locate your establishment, providing contact details for the management team and everything in-between.
However, to ensure that your website makes the biggest impact, you should