From health and wellness products to financial solutions – the direct selling industry is a somewhat low-profile powerful Industry – having contributed a massive R7, 74-billion to South Africa’s economy in 2014 alone.
And whether it is through part time involvement or a fulltime business, there are approximately 1.4 –million people earning a living within the industry, making it a significant contributor to the economy.
The Direct Selling Association of South Africa (DSASA), the formal association for the local industry, represents 38 direct selling companies that distribute goods and services through independent direct selling distributors, to consumers, in a face-to-face model, away from fixed retail locations.
According to DSA chairman Ernest du Toit, the industry is not only an important contributor to the economy, but a key player at a time when jobs are scarce