The Brazilian cosmetics brand has inaugurated its new Parisian store. Natura Brasil has left the 6th arrondissement to settle right in the heart of Paris, 35 Rue Sainte-Croix de Bretonnerie, in the Marais quarter, where many prestigious beauty brands are already present.
The new Maison Natura Brasil was designed and created by focusing on the senses and spirit journey, with a mix of technicity and vegetalization in a modern, uncluttered setting made of wood and rough concrete.
Sustainability was not left aside, as it lies at the core of the brand’s philosophy: for example, the store was fitted with lights based on fungus mycelium.
With its facial, body, and hair care ranges, Natura Brasil aims to encourage people to take the action needed for building a better world.
It uses ingredients derived from the