In August 2015, Mannatech announced that company President Al Bala would step into the role of CEO, ushering in a new era at the nutrition company, which ties its business to fighting childhood malnutrition through the M5M (Mission 5 Million) Foundation.
Bala joined the team at Mannatech’s Coppell, Texas, headquarters in 2007, after a successful career as a field sales leader within the direct selling channel. Management called his recent promotion part of an intentional focus on the brand’s independent sales Associates and international growth.
At the company’s largest annual event, MannaFest, taking place in Dallas in April, Associates will experience firsthand the “new” Mannatech—the result of sweeping changes to the brand, compensation plan and product line.
What can people expect from the new Mannatech?
Al Bala: The feeling we have here today is really