Modere (www.modere.com), the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced the appointment of Vic Catalfamo as Chief Marketing Officer.
Mr. Catalfamo is a seasoned executive, leveraging more than 24 years of experience in pioneering digital marketing strategies for consumer products at Proctor & Gamble. Throughout his career, Mr. Catalfamo has produced a track record of innovation, having secured 24 global patents.
Mr. Catalfamo was most recently responsible for designing and executing strategic partnerships and advanced media solutions as the SVP of Global Strategic Media at Viant. At Modere, Mr. Catalfamo succeeds Bob Finigan, who will transition to the newly created role of Chief Brand Officer.
Vic Catalfamo remarked,
“I’m excited and honored to join the Modere team at the new Newport Beach office to help continue