Before she became the owner of Peekaboo Beans, a Canadian kidswear business, Traci Costa worked as an investment banker for 10 years, toiling long hours, making deals every day. It all changed when she had her first child in the early 2000s and left her banking career to look after her daughter. She created Peekaboo Beans in 2006 after noticing the clothes she bought for her vivacious child were hindering her from moving around freely. The buttons and snaps dug into her little waist and limbs, and prevented her from unadulterated play. It gave Costa the idea to construct better clothing for children.
Costa designed her colourful line of kidswear to be versatile. The pants and sleeves have zippers so they can easily come off, and if there’s an accidental spill, parents can just