Global nutrition company, Herbalife (NYSE: HLF), and global soccer legend Cristiano Ronaldo, announced today the launch of Herbalife’s premiere sports drink: “CR7 Drive”.
As Ronaldo’s official nutrition sponsor, CR7 Drive is the crowning jewel in the nutrition company’s relationship with its famed athlete and reflects months of collaboration between them. Herbalife has been committed to the athlete both on and off the field as part of its multi-year agreement with Ronaldo, and CR7 Drive was designed to optimize his performance and address his specific nutritional needs.
“Cristiano Ronaldo takes nutrition very seriously and recognizes how a proper diet in combination with select nutrients can help bolster performance,” said Michael Johnson, chairman and CEO, Herbalife. “We developed CR7 Drive specifically for and with Ronaldo, but his needs are not all that different from the everyday athlete or fitness enthusiast, and we are honored to make CR7 Drive available