Move over Mary Kay. There’s a new and more hip, direct beauty seller in town. Model, talk show host and entrepreneur Tyra Banks is expanding a test of direct selling for Tyra Beauty.
This week, Banks is opening up enrollment for what she calls “Beautytainers” to sell the line of face, lip and eye products. This follows a successful beta test that started with 200 representatives in March and has swelled to more than 1,000 during the pre-launch period.
“I am charged with shaking up the world of beauty,” Banks said. “Anyone can join our crew of badass entrepreneurs and be the ceo of their own lives.” Enrollment costs $59 and participants are trained through an online program called TYRA-U.
Launched in October 2014, the 100 percent self-funded Tyra Beauty assortment of 14 items available